Air Transportation history

Since the invention of air planes few decades ago, air travelling has become famous among travellers. When the air transportation was first introduced in 1903 by the Wright Brothers, many people could not travel using it because it was expensive. But after few decades, technology has improved and air transportation is being widely used all around the world. Most of the countries has built airports and has their own airline companies. Today, due to rivalry among airline companies air travelling has become much cheaper.As a result, cheap air travelling has advantages and disadvantages for us, our country and to the world. Firstly, the main benefit of cheap air travel is that it is cheap. So it allows all the people to travel around the world. Those days only the rich people could use air travelling, but now even the ordinary people also can use it to travel, pursue their studies, do business, and go for a vacation. It is not surprising that most people wish to travel to distant land, a country far away but travelling cost lots of money.So the people need to reconsider their travel plans since flight rates are way too high back then. Today, due to competition among airline companies, they are offering cheap flight rates that consumers like us could afford. It also helps maintain long distance relationship. Before the IT technology is developed, air transportation is the only option people who live on the other end the world keep in touch with their loved ones. Although cheap air travel allows everybody to travel, air planes causes air pollution and sound pollution.Since air planes burns hydrocarbon fuel, it releases greenhouse gases such as carbon dioxide and nitrogen oxides. The greenhouse gases causes global warming and the effects of global warming is polar ice caps melting, increased probability and intensity of droughts and heat waves, warmer waters and more hurricanes, spread of diseases and economic consequences. Air planes also causes sound pollution which effects hearing impairment, hypertension, heart diseases and annoyance sleep disturbance.Furthermore, the chances of surviving when a plane crash is lower than any other transportation. In addition, most of the airports are build outside of the city,so once the people get off the plane, they still need to travel to reach the city. Finally, cheap air travel also saves time. Long ago people travel using horses, camels, elephants, boats and ships but it takes days to reach a place. Now, air travel helps us to reach a far place or country just in hours. Besides that, air transportation enerates almost 32 million jobs annually and contributes almost 7. 5 percents of the world’s GDP which is a huge profit. Moreover, air transportation is the fastest worldwide transport system which is one the key factor of economic growth. In conclusion, cheap air travel saves time and money for the people and increases the economic growth in our country although it causes air pollution. So, the g overnment should some solution to neutralise the greenhouse gases released by planes which causes global housewarming.

Monopoly and American Dream

Monopoly: Reinforcement of the American Dream Many board games are used to bring in family, friends, and even strangers to come together and socialize. What many people do not know is that sometimes these games teaches our society the values, skills, and social statuses in each individual’s life. Video games such as Medal of Honor or Call of Duty teach young teens (even children), the American pride of being a soldier. Board games such as Life teaches individuals about life in general or what is expected by society when children move on to be adults (go to college, have a job, have kids, get married).I’ve decided to examine the Monopoly board game, where it teaches a variety of values, skills, and social inequalities. Some good aspects about the Monopoly game are the teachings of real life accounting. A player learns how to budget their money and makes decisions on what to spend. There are even taxes, such as luxury tax and income tax. Mastilak (2012) states that  "Monopoly involves investing money into a financial enterprise, developing a strategy, making investment decisions, paying expenses, collecting revenues, and competing with other similar enterprises. † Monopoly teaches individuals the value of the American Dream.It is supposedly said that everyone starts off in the same social conditions and everyone has equal chances to climb the social classes. In the game, every player starts off with the same amount of money. In life, everyone is born with the same opportunities among your peers. For example, individuals born in a low social class have the same amount of chances to reach the higher social statuses. To reach a high social class, individuals have to invest themselves in the American dream, so that one-day individuals will own a house, have money, have luxurious items, and â€Å"live happily. The Monopoly game incorporates the American dream elements into the game. The paper money obviously represents money, the houses and h otels represents real estate; luxuries are included in the game as well, such as a jet plane, a limo, a yacht, and a bullet train. Even household luxuries such as water and electricity are included. The game is based on competition; the winner is clearly the wealthiest. The game represents corporate culture, where the game is about winners and losers, it’s about greed and it’s about being heartless. Players are suppose to use every way to get their wants, even if it means hurting their family and friends.For example, if a player lands on another player’s spot, the player has to find a way to pay for landing in the spot, even if it means that the player doesn’t have the money for it. Monopoly also teaches players the rules of social engagement. Taking turns, following the rules, and fair play are general norms of social engagement (Glasberg, Nangle, Maatita, and Schauer 1998). Glasberg, Nangle, Maatita, and Schauer also bring out a good observation when pl ayers noticed the political socialization. They stated that since unknown players made up these games, the players did not debate or negotiate the rules.What I’ve noticed about the game is that the square that says â€Å"In Jail†, â€Å"Just Visiting†, the price of the estates are relatively cheap. This reinforces the idea that people who are in jail are most likely people from bad neighborhoods. It can also mean that the estates are cheap because it’s next to a jail and it brings down the value of the estate. While on the other hand, the estates near the â€Å"Go To Jail† square are significantly higher on prices. The way I interpreted this is that higher security is placed among valuable estates. It’s like in life; people with the money can afford to buy security cameras or high security equipments.Or it can mean that higher securities are placed around rich neighborhoods. Another square, called the â€Å"Free Parking† represents lu ck. The way I interpreted the â€Å"Free Parking† spot is the chances of winning the lottery, or in the case of the game it is to take all the money piled in the middle of the board game. There are many Americans who play the lottery, hoping to beat against the odds to win a vast amount of money. If the game were to be played different, for example some players start of wealthy while other players start off poor, the real life application may be accurate.A professor from Pennsylvania State University tested 50 students with the poor and rich elements. As suspected, the rich gets richer and the poor gets poorer. According to the article Classroom Monopoly Game Shows Rich Often Get Richer, 20% of the people control 40% of the wealth and 20% splits 1%. The remainder divides the middle 59% in the United States. It’s just really interesting that how easy it is for players to adjust to the power of money and how accurate it is sometimes. For example, it was very interesting that a student stole $100 from a neighbor because the student was poor.That’s how it is in some places; people have no other choice but to steal for survival. Monopoly does have many useful skills such as accounting and money investments. However, the board game does reinforce American values, it incorporates the lemets of the American Dream and the corporate culture as well. Even if the game is played differently, these values remain the same and some players even become greedy and heartless (do anything to win, even if it means hurting friends or family). It’s very interesting, it taught me new ideas, and made me think of games that they are not always as it seems.Works Cited 1. Classroom monopoly game shows rich often get richer. (1992, Feb 22). Journal Record. Retrieved from www. search. proquest. com 2. Glasberg, D. , Nangle, B. , Maatita, F. , & Schauer, T. (1998, Apr). Games children play: an exercise illustrating agents of socialization. Teaching Sociology, 26( 2), 130-139. Retrieved from www. jstor. org 3. Mastilak, C. (2012): First-Day Strategies for Millennial Students in Introductory Accounting Courses: It's All Fun and Games Until Something Gets Learned, Journal of Education for Business, 87(1), 48-51. Retrieved from www. ebscohost. com

Bilingual Language Acquisition by Korean Schoolchildren

Bilingual Language Acquisition by Korean Schoolchildren Bilingual language acquisition by Korean schoolchildren in New York City Sarah J. Shin & Lesley Milroy Presented by: Cyndy Gomez Introduction The present study addresses to main topic of bilingual language acquisition in Korean-American children. Specifically researchers were interested in acquisition of grammatical morphemes and plural marking systems. The researchers addressed two main questions: (1) â€Å"do L1 and L2 learners acquire the grammatical features of a given language in the same sequence? (2) do L2 learners of different L1 backgrounds learn the grammatical features of a given second language in the same sequence?† (Shin & Milroy, 1999). Previous studies related to acquisition of a second language are reviewed in this article. The most important previous research was conducted by Brown (1973) that found a â€Å"common invariant sequence of at least 14 bound morphemes by children learning English as L1†. Studies since them have tried to see wheth er or not these morphemes are the same for English as L2. Most researchers believe that children and adult learners of L2 are more similar than children learning L1. (Wode, 1976).The most recent debates have been on whether or not L2 learners have access to universal grammar. Rationilist have said that they do not and stated fundamental differences in L1 and L2 acquisition (Felix, 1984,Clahsen 1990,Meisel, 1991).It is not yet clearly known whether or not acquisition of grammatical features for L2 is dependent on L1, and this is what the present study aims to find out. The hypothesis is stated in the questions stated earlier in the introduction. Method Twelve Korean first grade children from New York City were used as subjects in this study. Half were male and half were female. Six pairs were made to group two kids together who were on similar levels of proficiency in both English and Korean. The children were all in the same class and each spoke Korean as their native language. Data was recorded through a wireless radio microphone that was located in the classroom. A fieldworker was placed into the classroom as an assistant to be able to record spontaneous speech and to be able to observe the children’s free speech. The audio was recorded in three situations: storytelling, math and play. Only monolingual English data was used. Each recording lasted between 20-75 minutes. The morpheme scoring of Dulay and Burt (1974)were used in this study. 10 obligatory occasions morpheme items were measured in this study (Table 1). The items were scored and a group score was created (Fig. 1). The procedure was then to rank the 10 morphemes in a decreasing group score. A study for plural marking was also conducted. 48 flashcard were used and each flashcard had either a photograph or a colored drawing of an animal or a common object. Each card was presented in a way to manage how children perform plural marking. There was an experimental task (with two stacks of flas hcards, one in Korean one in English).The second, a game task, was used to see whether or not use of plural markers was the same in spontaneous speech. Discussion This article examined English grammatical morpheme acquisition in children who’s native Language was Korean. The main finding was that the children were not able to grasp grammar for third person – s , plural – s, and the article. Evidence of plural marking also showed that Korean L1 children do not park for plurals at the time as English L1 children. It comes later in development for them. A clear difference was also found when comparing this study to other morpheme studies in the order of how morphemes are ranked/acquired in English as an L2. When addressing the research question, this research found that there is a difference in how L1 learners of English and L2 learners of English acquire the English grammatical features. The researchers also found that there is in influence on English as L2 depending on what the L1 was. Questions related to universal grammar were not answered. This article is, according to Google Scholar, to be cited 49 times. There were no linked comments or discussions, but the linked cited papers all showed similar research in the field on bilingual language acquisition. I think this study helped to clear the debate of whether or not L1 affects the acquisition of L2, so this study helped guide research in the right direction. This study contributed to the field of bilingual language acquisition by showing that language acquisition patters need to be considered differently for bilingual children. Table 1 Fig 1 Fig 2 Table 2 Table 3 Table 4 References Brown, R. (1973). A First language: The early stages. Harvard University   Press . Clahsen, H. (1990). The comparative study of first and second language development. Studies in   Second Language Acquisition, 12, 135 -153. Dulay, H. C., & Burt, M. K. (1974). Natural sequences in child second language acquisition.   Language Learning, 24, 37-53. Felix, S. W. (1984). Maturational aspects of universal grammar. University Press. 133-61. Meisel, J. M. (1991). Principles of Universal Grammar and strategies of language use: On some  similarities and differences between first and second language acquisition. Universal   Grammar in the second language , 231-276. Wode, H. (1976). Developmental sequences in naturalistic L2 acquisition. Working Papers on   Bilingualism, 11, 1- 31.

Credit Crisis Essay Example | Topics and Well Written Essays - 750 words

Credit Crisis - Essay Example What most people understand is that greedy banks encouraged people to take out loans that they could not afford to pay, and now they are looking at a windfall of foreclosures since the people are falling way behind their mortgages. What completely befuddles everyone is the fact that how can a singular unit of the mortgage business cause so much chaos How could the whole subprime mortgage business send stock markets plummeting, leave Bear Stearns in ruins, and send the country's economy into a rapid downward spiral Apparently, the confusion is not limited to consumers alone. Even seasoned financial and investment professionals are seemingly in the dark as well. It seems that the financial crisis has shown Wall Street habitus several hitherto unheard of instruments. A good example would be a "liquidity put", a contract so obscure that even the best analysts in the industry had never heard of it. As it is, the housing crisis traces its beginnings roughly a decade ago when real estate seemed like a real steal. Conditions were favorable - an influx of global investments into the mortgage business made it very easy to get a housing loan. The suddenly flush marketplace had mortgage rates plunging, and numerous new innovations were introduced to entice more buyers. The problem was, these same investors were demanding higher... These loans would offer low initial rates as a come-on, and would later saddle homeowners with significantly higher rates as the loan progressed. These investments were then put together into the formerly obscure "Collateralized Debt Obligation" - a highly leveraged instrument which promised big gains and came with tremendously high risk. Simply put, these investors were making $100 million bets with only $1 million of their own money. If their investment rose to $101 million, they earned $1 million. The risk involved was very high, and the peculiar thing was so many institutions ended up getting a piece of it because the U.S. housing market seemed like a sure thing. For instance, banks apparently sold very complex insurance policies on the mortgage debt. With so many parties involved, it is no surprise that once the bubble burst everyone was on the hook. Hence the freefall that has embroiled the financial markets for nearly a year now. Personally, I feel that it would be helpful for people to be well-informed about the housing crisis. It is one of the most pertinent and talked-about topics of the day, and yet it seems that oftentimes people do not know the real score. This is a very serious issue with potentially serious repercussions, and knowing what precisely is going on would be a tremendous plus in making better informed fiscal decisions in the future. As the article conceded however, given the complexity of the financial instruments involved this may be easier said than done. If Wall Street professionals are having a hard time with it, everyone else may be hard-pressed to know what a "liquidity put"

MacDonalds CSR Strategy Essay Example | Topics and Well Written Essays - 750 words - 1

MacDonalds CSR Strategy - Essay Example Examined in this essay are factors influencing the implementation of MacDonald’s CSR strategies and the current aspirational goals contained in the corporation’s â€Å"2020 CSR and Sustainability Framework† launched in 2014.   MacDonald’s CSR strategy remains reputable with other corporations operating in the same niche mirroring their strategies. The company’s ultimate goal entails the reduction of environmental impact of its operations. In addition, the company aims to ensure sustainability whereby, they emphasize on human well-being, energy efficiency and animal health. In the case of the latter, they support entrepreneurs whose animal rearing projects encompass sustainable production. In the fiscal year 2012-2013, the company sourced 100% whitefish from certified fisheries verified by agencies for using sustainable means of production. In addition, the company installed approximately 300,000 energy-efficient kitchen equipment in different outlets (2014). The rampant rise in obesity and the increase in environmental degradation played a pivotal role in influencing MacDonald’s CSR strategies. Wihbey (2012) estimated that the rate of obesity among male adults is 32.2% whereas, that of women is 35.5%. In addition, obesity in the country costs the government an estimated $ 190 billion in medical expenses (Whibey, 2012). Poor dietary habits and leading a sedentary lifestyle are the major causes of obesity in the US. Therefore, companies operating in the fast food industry must be accountable for decreasing the rampant rise in obesity in the country. Intervention strategies implemented by the government continues to compel companies such as MacDonald’s to implement their own CSR strategies that help decrease the rate of obesity. For example, the use of more organic products in the preparation of their meals, and the provision of healthier alternatives to soft drinks (bypasses the soda tax while ensuring a healthy alternative f or customers). Conversely, increased environmental pollution across the globe also compelled MacDonald’s to re-assess their sourcing strategies, packaging materials, and energy consumption in their different outlets.  

Function of the Scholastic Activities Essay Example | Topics and Well Written Essays - 500 words

Function of the Scholastic Activities - Essay Example The following analysis will briefly recount one such story. For years one of my closest friends had been traveling to Peru to volunteer in a clinic that his mother ran deep within the Amazonian rainforest. I eyed their yearly trips to Peru with marked curiosity as I was unsure whether they were simply doing this in order to fulfill some type of religious requirement or take an exotic vacation. Finally, through the course of our friendship, I began to ask details of what this trip involved, what the purpose of it was, and why the family saw it necessary to do this. The response I received was entirely unexpected. The family invited me to come and see. By virtue of obtaining a US passport and assuring myself that I was up to date with all of my shots, I agreed and undertook to accompany them as they traveled to Peru. My expectations were low as I assumed that the family would live the life of Americans while administering to the needs of the Peruvians by day. What I saw helped to chang e my worldview. Rather than enjoying a life of relative ease, which could readily be been afforded, the family opted instead to live and work with the locals. This included eating the same foods, living in the same types of accommodations, sharing the same experience and customs with the locals. More than just a summer getaway with the added bonus of performing a modicum of â€Å"feel good humanitarian work†, what I saw was the selfless sacrifice on the part of this family as well as the other unpaid volunteers that had given freely of themselves to work with this community. With regards to what this did and what this taught me, it opened my eyes to the fact that there remains great need within this world.

Women's studies Assignment Example | Topics and Well Written Essays - 750 words

Women's studies - Assignment Example It can be liposuction which is also known as tummy reduction, breast enlargement and reduction and more popularly, Cosmetic Surgery has been used by the older generation of women who feel that they need to look better than they already do. By this we mean that they want to alter parts of their bodies to slow down the aging process. The most common and most frequent form of cosmetic surgery that is normally performed on these women is abdominoplasty which mainly involves reshaping the abdomen to give it a firm characteristic as well as shape it. The other is the blepharoplasty which is normally the reshaping of the eyelids and the areas around the eye. Aging in the women is normally on the faces and this procedure involves the removal of the excess tissue and in the process reinforcing the muscles. The criticism that is levelled against these women is that they should accept who they really are and should also be proud of their age. The procedure is also considered ethical and immoral as well as one that goes against nature where age cannot be reversed. Women who don’t undergo the procedure are those who are proud of their age and those who feel they are still beautiful despite having grown and matured. My thought on the issue is that if the procedure is not a medical case, it is best to accept who we are as change such as aging is inevitable. Gender reassignment is a surgical procedure where the gender factors of an individual such as the resemblance, the physical appearance as well as the way of life are changed to be like those of the opposite sex. The procedure is normally performed mainly at an early age as therapy and treatment for gender identity disorder or transgender. The person who undergoes the procedure is thus referred to as transgender. The procedure normally involves a series of activities where the genitals are changed

Technology Essay Example | Topics and Well Written Essays - 250 words - 2

Technology - Essay Example The author disclosed that technology indeed finds ways to solve problems but there are apparent new concerns and issues that are attached to them. He aptly concluded to â€Å"use our technology more discriminately-instead of using it just because we can† (Bell 472). I strongly agree with Bell’s assertion that â€Å"although technology has improved society in many ways, we use it indiscriminately, not distinguishing the good uses from the bad† (Bell 470). From his own example of comparing the leaf blower from the rake, one could determine more benefits of using the rake in terms of providing a good means for physical activity, enjoying nature, and relishing the time while gathering wilted leaves. Other technological gadgets could have given us comforts and convenience in doing daily tasks; but we miss the benefits of going back to basics and using our body’s natural need for physical activity and enjoying the process of doing the tasks rather than the instant results provided by

Pragmatism and Feminist Epistemology Essay Example | Topics and Well Written Essays - 750 words

Pragmatism and Feminist Epistemology - Essay Example In ordinary terms, pragmatism is known as a method of putting aside an ideal temporarily, to work towards achieving a more simple and achievable goal. It has greatly helped to clarify intractable metaphysical and epistemological disputes (McDermid, "Pragmatism," par.14). The simplest way of solving a dispute has been put forward by suggesting that arguing metaphysicians should ask themselves if any solid practical difference will be made as a result of their argument being proved right. If no such difference is made, practically there should be no disagreement and hence, no problem. Theories and models are gauged solely on their effects and benefits and not on ancestral data or facts. Dewey emphasized that the use of a theory is judged by its problem-solving power and not by qualitative standards for example, the consolation and subjective comfort it gives (McDermid, "Pragmatism," par. 16). It must be used if it's proven reliable over the times but to the extent till which it is givi ng practical solutions. The idea is that eventually, a theory must be replaced by another theory which works better for that time. In short, it emphasizes that what might be true at one point in time or in one context may differ if judged at a different point in time or in a context different to the first. James mentioned in his lecture that he gave in 1946 that it is astounding when one sees how many philosophical clashes and disputes fall into insignificance when they are put to the test of extracting a concrete consequence out of it ("What Pragmatism means," par.9). Feminist epistemology and its philosophy analyses the way in which the difference in gender does and ought to influence our understandings of knowledge, the knowing subject and practices of inquiry and justification (Anderson, "Feminist Epistemology and Philosophy of Science," par.1). It is a loosely organized approach to epistemology rather than being a significantly different theory. There is emphasis on the epistemic significance of gender and the use of it as a separate analytical category in debates, criticisms and reconstructions of epistemic practices, trends and ideals (Janack, "Feminist Epistemology," par.1). The feminist approach has its sources from various sections of thoughts including feminist science studies, naturalistic epistemologies, Marxist feminism, object-relations theory, development psychology and postmodernism etcetera. It generally looks at ways in which dominant conceptions through various platforms, disadvantages women and other subordinate groups systematically. It then works towards reforming such trends to help the aggrieved groups. Feminist philosophers investigate how gender situates knowing subjects; they have divided this quest into 3 categories: Feminist stand-point theory, feminist postmodernism and feminist empiricism (Anderson, "Feminist Epistemology and Philosophy of Science," par.1). Some feminists regard development psychology and object-relations theory to be troublesome as it assumes some specific commonalities in child-rearing that goes beyond the class and race differences. Also the claim that woman tend to reason differently than men, regardless of th e source of that difference, is thought to be wrong and politically

EXAM Assignment Example | Topics and Well Written Essays - 750 words

EXAM - Assignment Example The impacts of the United States Tax Code on the amount of capital held by the insurers The United States code has reformed in such a way that the individuals who are eligible for paying the insurance fee receive much of the benefits from the insurance companies. The tax codes instituted by the United States have increased the number of people covered in the insurance plans. This enhances a lot of capital tied up in the insurance issues. This increases the amount of capital held by the insurers. Reason why workers are willing to accept the pay as you earn plan instead of the private pension plan One of the fundamental reasons why workers would prefer the pay as you go unfunded pension plans to the private pension plans is due to the cost burden associate with the private pension plan The Pay as you go pension plan offers provisions that allow a regular deduction of a specified amount from the worker’s salary. This would enhance a long run cost benefit to the workers. Private p ension plans also do not have any subsidy and; therefore, the workers may not prefer it. Benefits planners and statutory laws The benefit planners ought to understand the statutory laws provided in the carious sources in order to facilitate an effective plan design and management within the various sectors. Statutory laws are essential to the benefit planners since they are the basis of all other rules, court cases, and regulations affecting the planners. Sources of statutory law in the benefit area The internal revenue code is one of the sources of statutory laws in the benefit area. This involves the taxation that pertains to the amount of deductibles and taxation pensions to the employee benefit programs. This is essential in the determination of the amount of funds deductible from the different employees. It contributes the pay as you go pension plans. Security laws are another statutory law in the benefit area. It involves the protection of the investors. This benefit plan is e ssential in the protection of the amount of money that the employees have. It is, therefore, essential in ensuring the protection of the employee’s excess funds placed forwards as investments. Civil rights laws are also a given law designed for the statutory sectors. This part of the employee compensation policies prohibits different discriminatory elements in employment. This is essential in enhancing fair employee practices during operations. Employee Retirements Income Security Act also affects the benefit planners. This involves the provisions set aside to safeguard the employees’ funds set aside for future benefits. This act ensures protection against fraudulent actions on employee benefit funds. Realized rate of return John’s salary= $20,000 Contribution= 3% Pre-tax return= 15% Tax bracket= 28% John contribution = Yield/dividend after 1year= Final yield= $600+$90= $690 After tax rate of return = Tax deducted = Final amount = $690-$74.52= $615.48 Realized r ate of return = Realized rate of return= 2.58% Mr. Miller’s Illness Mr. Miller’s illness falls under critical illness. By medical diagnosis, to the extent that Mr. Miller have been bedridden for the last three months and does not take solid food, he must be have been diagnosed with histological conformation shown by rapid growth of malignant cells and invasion of tissues of the digestive system. Insurance policies treat these conditions as critical illness. Part A question 1 The liability in this case may be

Bristol-Myers Squibb Essay Example for Free

Bristol-Myers Squibb Essay In my opinion Bristol-Myers Squibb and Sanofi-Aventis seek a settlement rather than let the patent infringement case go to trial because Bristol-Myers Squibb fail to disclose the oral side deal with Apotex and its false certification to the FTC. Going to trial would have cost Bristol-Myers a great deal of money and severe penalties from the FTC. Bristol-Myers knew before hand that the FTC opposes agreements that restricted the introduction of generic drugs which could be anti-competitive. Bristol- Myers was hoping that it could have pursued a settlement with Apotex subjected to FTC approval and delay the launch of Apotex generic drug until its patent expire. Bristol-Myers Squibb and Sanofi-Aventis should have attempted to pay Apotex to prevent it from launching the generic drug. It seems that BMS only entered the agreement because they felt that Apotex could not get approval. BMS offered Apotex $60 million break-up fee if the agreement was rejected by the FTC (Baron, 2010). To offer such a high break-up fee meant that BMS was very certain of the denial by the antitrust. The deal offered was to prevent Apotex from launching their version of plavix. The strategy exerted by Sherman of Apotex was considered to be great judgment call on his part as well as the business. I believe he acted ethically in his strategy and negotiated terms that would benefit his business. He performed extensive research and found many distributors who wanted to purchase Plavix at very low and reasonable cost. On August 8th Apotex launched its generic Drug. Sherman states that, â€Å"There should be no mistake that our decision to launch a generic of this blockbuster product at risk is a testament to our commitment to patients, consumers and taxpayers (Baron, 2010). Because he was a good business man he made sure that the product was on the market and sales were soaring. I felt that the FTC and the state attorneys general should have rejected the agreements. Companies must conduct business ethically at all times and not defraud others because of greed. The price that Bristol-Myers paid was fair and it teaches other businesses not to practice business in the matter that they did. Interference from other parties can cause bad decisions to be made also in others opinion. Maybe BMS could have won if it wasn’t up to the attorney general rejecting the proposal. Sometimes, some situations are best left up to the courts to decide. Bristol-Myers Squibb violated the deferred-prosecution agreement. The agreement stated that Bristol-Myers agreed to two years exemplary conduct and supervision from an independent federal monitor. Refusing to pay the money lead to even more question and apparent that they really wanted to defraud Apotex. In September 2006, Lacey instructed BMS to fire CEO Dolan because of his bad judgment.

Dust Explosion Is One Of The Major Hazards Engineering Essay

Dust Explosion Is One Of The Major Hazards Engineering Essay Dust explosion must be controlled but means of necessary vent area design, Vessel strength, also following proper operational procedures and maintaining good housekeeping. Here a new bag filling plant and silo for plastic manufacturer is designed. So, as a safety advisor the vent sizing for a silo is presented to vent a dust explosion. Information required for the calculation of the vent sizing are strength of the vessel i.e. silo, explosion properties of the dust, size and shape of the vessel, the static activation pressure that is to open the venting in case of any pressure rise, condition of the dust cloud. If the dust is found to be toxic then venting should not be done if theres immediate harm to the environment. But in some unavoidable circumstances then the venting is done with an endangered area shall be specified. For that safe discharge area must be calculated to vent the dust to the atmosphere. And location of venting is chosen on the top of the silo i.e. vertical venting. This assumption made on the condition that the silo is sited in a congested area. Horizontal venting will cause harm the personnel working in the plant area. Plant Sketch Silo Air to bag filter Pneumatic Conveyor Cyclone Powder Inlet from plant Air Blower Vibrating outlets to bag filling stations Data given, Silo is of cylindrical shape. Diameter = 10m Height = 30m Vent duct length = 15 m Silo Design pressure = 0.25 barg Material stored in silo is plastic power and also includes Methylene dianiline (MDA). Here the dust is tested in and 20 litre sphere apparatus to find the maximum rate of pressure rise per unit time. The main apparatus is Sphere explosion vessel, dust dispersion system, ignition source, Pressure monitoring system and control system. This test done as per BS EN 14034-2:2006. And it is found that (dp/dt) max = 928 bar.s-1 Where (dp/dt) max Maximum rate of pressure (p) rise per unit time (t) The objectives of this design are i. To vent the deflagrating that occurs inside the vessel ii. To avoid the injury to personnel by vent discharge iii. To limit the damage of the vessel iv. To limit the damage of the nearby structures The following steps are identified for venting sizing with reference to i. Dust deflagration index Kst must be found, Kst = (dp/dt)max * V 1/3 Where (dp/dt) max Maximum rate of pressure (p) rise per unit time (t) =928 bar/s And volume of the test apparatus is 0.02m3 Kst = 928 * (0.02)1/3 bar.m.s-1 Kst = 252 bar.m.s-1 ii. Now maximum explosion overpressure occurs during dust explosion in an enclosed vessel (non-vented vessel) Pmax which is to determine the explosive characteristics of the dust. Procedure for measuring Pmax is done in 5litre apparatus and the apparatus is designed to withstand an internal overpressure of 20 bar. First required amount of dust is taken for the test. Then the dust is dispersed in the vessel at atmospheric pressure and before that the initial temperature is noted down. Then initial pressure Pi i.e. just a moment before ignition is noted. And the pressure rise recorded as a function of time. And from pressure time curve Pex is determined for the particular dust concentration. And the test is done for various dust concentration and the Pex results are plotted with various dust concentration until the maximum value of Pex is found. And that maximum value is the maximum overpressure Pmax. This Pmax and Kst plays crucial factor in determining the vent size and design for explosion protection. Here dust mixture composition is not known, so the vent size is based on highest Kst and Pmax value. The result of Pmax for various dust classes is referred from BS EN 14034-2:2006, the table is shown below Kst (bar.m.s-1) Dust explosion class Pmax (bar) 0 St 1 à ¢Ã¢â‚¬ °Ã‚ ¤ 9 200 St 2 à ¢Ã¢â‚¬ °Ã‚ ¤ 10 Kst > 300 St 3 à ¢Ã¢â‚¬ °Ã‚ ¤ 12 Table 1a: Where, St 1- moderate explosible St 2 strong explosible St 3 very strongly explosible Hence from the table above Pmax is taken as 10 bar for Kst = 252 bar.m.s-1 and the dust is classified as St 2. iii. Now the vessel design pressure selection must be measured, if the enclosure vessel is designed as ASTM then Pmawp (Maximum allowable work pressure) can be calculated. Here it is given that design pressure is 0.25barg. Venting provided should be sufficient to reduce the enclosure vessel rapture due to reduced maximum overpressure, Pred,max Here Pred,max shall be chose shall not exceed two-third of the vessel strength. Venting shall be provided such that Pred,max shall not exceed the vessel strength to prevent the rapture of vessel during venting. Pred,max à ¢Ã¢â‚¬ °Ã‚ ¤ (Pes/ DLF) Where, DLF dynamic Load factor as a result of pressure rise. In absence of detailed structural analysis, it is assumed that DLF = 1.5 the design based on weakest structural element. i.e. Pred,max à ¢Ã¢â‚¬ °Ã‚ ¤ (2/3)(Pes) Where Pes enclosure strength in bar Hence, Pred,max = 0.166 bar iv. Vessel Height to diameter ratio, the ratio of height to diameter of the vessel must be included in determining the vent area. Increase in ratio of height to diameter increases the flame propagation inside the vessel. Hence the estimation of the ratio is given below, Veff = à Ã¢â€š ¬ r2 h Where Veff is the volume of the cylindrical vessel were flame can travel along the path. h Height of the cylinder r radius of the cylinder Veff = 3.14 * 5* 5* 30 = 2355m3 Aeff = Veff / H Where Aeff is the effective area of the cylindrical vessel Aeff = 2355 / 30 =78.5 m2 Deff = ((4*Aeff)/à Ã¢â€š ¬)1/2 Where Deff is the effective diameter of the cylindrical vessel Deff=((4*78.5)/3.14)1/2 = 10m H/D = 30/10 = 3m v. Venting cover operation, the following factors to considered for the venting cover operation such as venting opening shall be free and clear, should be obstructed by weather conditions and any dust deposits. The vent cover shall open at its static activation over pressure Pstat. And vent cover should withstand the pressure within the static activation overpressure Pstat.. Here venting cover with specific mass And Hence Pstat = 0.2 bar. Sizing of vent area, here the specific situation must be considered for the venting sizing. Here the material is transferred by pneumatic conveyor. And this is classified as Inhomogeneous dust distribution as per New findings on explosion venting by R.Siwek. For vessel length L> 10m A = 0.0011 * Kst* H *Df * [(1/Dz) (8.6 log Pred,max 6) 5.5* log Pred,max + 3.7] ( 1 +1.715 * Pred,max -1.27 * log (H/D)) Where, Df diameter of the pipeline, here its assumed as 0.1m for effective dust reduction A Vent area m2 Dz effective diameter of the cylindrical vessel Dz =( (4*v)/à Ã¢â€š ¬ ) 1/3 = (( 4*2355)/3.14)1/3 = 14 A = 0.0011 * 252 * 30 * 0.1 * [(1/14) (8.6 log 0.166 6 ) 5.5 log 0.166 + 3.7] (1 + 1.715 * 0.3 -1.27 * log 3) A = 30 m2 Effect of vent ducting, duct is normally to vent the discharge to a safe area away from the work area. But increase in duct length will increase reduced maximum explosion pressure. P red,max = -0.03267 * l*(H/D) + 0.3481 * l0.798 Where, l length of the duct (m) P red,max maximum reduced explosion pressure with vent duct P red,max = -0.03267 * 15 * (30/10) + 0.3481 * 150.798 P red,max = 1.5 bar P red,max = 0.2 *(C1 C2) * (1-(H/D)) + C1 Where C1 = P red,max * (1 + 17.3 *(A*V-0.753)1.6 * l) = 1.027 C2 = (0.0586 * l) + 1.023] * P red,max0.981 (0.01907 *l) = 0.5 P red,max = 0.8 bar And from the above equation relationship between the reduced maximum explosion pressure with vent duct and duct length can be found and also necessary increase in cylindrical vessel strength can also be estimated. Since the facility is still being designed and from the above result of with effect of vent duct it is evident that reduced maximum explosion pressure increases above the vessel design pressure. So the increase in design pressure and the vessel strength must be re-considered if vent duct is used to deflagrate the flame. Safe discharge, Maximum flame length for dust, X = Q*V1/3 Where Q 8 for vertical discharge X = 8 * (2355)1/3 X = 106.4 m Maximum flame width, W = 1.3 * (10*v)1/3 = 37m Maximum external pressure (dust) P = 0.2 * Pred,max * A0.1 * V0.18 = 0.188 bar Where P maximum external pressure A Vent area V Volume of the cylindrical vessel. 2. This bag filling facility handles plastics powder which generates dust must be examined for the explosive characteristics. For that we need to analyse the chemical compositions in it. The explosive dust decomposes generating large enormous energy. This decomposition includes oxygen in the molecule so it is not necessary that it needs air. So it is important to screen the chemical composition first, if the test indicates the presence of explosive characteristics then necessary dust explosion prevention and protection techniques must be implemented as a basis of safety. In order to prevent the dust explosion following techniques are used i. Controlling the source of ignition ii. Inerting For explosion protecting the following techniques are used i. Explosion containment ii. Explosion suppression iii. Venting DUST EXPLSION PROTECTION PREVENTION Control of ignition containment Source Suppression Inerting Venting Now the details of each technique are explained in detail below Controlling the source of ignition, dust explosion cannot occur unless theres a source of ignition. And hence a careful analysis must be done in design, operation and maintenance for the possible sources of ignition. Here are some of possible sources of ignition a. hot surface b. spark c. electrostatic spark d. heat e. friction f. flames Flames are one of the sources which can easily ignite the dust. Direct heating i.e. using of burners can be avoided in process where dust generation is possible. Welding works carried on the silo which has possible dust generation inside the vessel. So all hot works carried on silo must be allowed as per the statutory requirements. Any Internal combustion engines near the silo might take in the dust generated nearby and can cause explosion. And hence this combustion engine can be avoided or use of flameproof combustion engines. Electric power is also one of the sources of ignition. Electric spark which are produced from electrical equipment, if comes in contact with dust will result in explosion. Hence all the electrical equipment must be intrinsically safe and also ATEX 137 EU directive 95/9/EC certified equipment should be used depending upon the dust and zone classification. So this must be done during procurement stage. Once ATEX is implemented then zone classification must be done as a part of ATEX requirement by analysing the possible generation dust from the process i.e. Zone 20 dust generation is often, zone 21 dust generation likely to occur or Zone 22 dust generation not likely to occur. Dust depositing on hot surface will cause explosion depending on the temperature and geometry of the surface. In most of the cases this can be avoided by good housekeeping. And also Ignition occurs only when the surface temperature reaches the minimum ignition temperature of the dust. Static electricity is also one of the major hazards in process and chemical industries. When a charged particle comes in contact with the opposite or dissimilar object there will be transfer of charge and will results in spark. Since the powder have charged particle, when it comes in contact with dissimilar particle in transferring or free falling there will be transfer of charge which will generate spark. And the spark generated can cause ignition of the dust. Hence all the metal containers must be earthed so that the charge generated will leak away to the earth. And use non conducting materials are recommended in construction. Below diagram show difference between earthed and non-earthed conductor Figure 2a: Hazards in non-earthed conductor Friction is also one of the ways that dust cloud can be ignited. That is when hot particles come in contact with mechanical equipment by rubbing or impacting against the equipment can ignite the dust cloud. This friction ignition depends upon the maximum velocity of the hot particle impacting against the hot surface. And hence use of such mechanical equipment should be avoided. And the other possible chances of ignition of dust clouds can be through spontaneous combustion. So this type of burning occurs due to self-heating as a result of internal exothermic reaction which is followed by thermal runaway. If this heat release is unable escape will result in ignition. And also sufficient oxygen and dust concentration must be present for the thermal runaway ignition. Hence the safe way is to displace the oxygen is by inerting. Inerting is a process by sending inert substances to remove or prevent the explosive atmosphere formation. The main objective is to eliminate or to reduce the oxygen level below the lower flammability limit in order to avoid the catastrophic dust explosion, in some case combustion can also occur in very low oxygen level so in that case is safe to replace all the air with inert gases. Even sometimes explosive dust generated inside the vessel can be diluted into non explosive dust by passing certain inert dust e.g. limestone. When inerting theres chance of inert gases gets trapped inside the vessel, where personnels are accessible for confined space works, this will result in asphyxiation. Hence proper statutory rules must be followed in entry of confined space. Care should be taken when inert gases are sent into the distribution line. That is before passing the inert gases the impurities such as hazardous substance moisture etc. should be removed from the inert gases by means of filter. And flow of the inert gases must be maintained by the pressure monitoring and controlled. Flow chart for inerting process is shown below Inerting Use of inert dust as an inert medium Suitable inert gas available e.g.) N2, co2 etc Performing oxygen limiting measurement at process temperature and pressure Design dust inert system Ensure the reliability of the monitoring system Inert gas cost when compared to other safety technique, are the cost found satisfactory Consider basis of safety for design and operation And some the other available prevention techniques include installation of pressure sensor, alarm system in-case of overpressure, Automatic shutdown system in-cases of overpressure, Level indicator, correct operational procedures and Proper maintenance and inspection procedures. Explosion containment is used to withstand the explosion pressure rise and to prevent the rupture of the containment. The explosion containment usage is accepted when the release of the process materials is not acceptable. First maximum explosion pressure Pmax must be determined, since it is the crucial factor in explosion containment. Hence pressure resistant vessels are designed to withstand the maximum explosion pressure without any deformation or rupturing the vessel. And hence the stress induced by the maximum explosion overpressure should not exceed 50% of the yield strength of the weakest part. Explosion pressure shock resistant vessel is also designed to handle the maximum explosion pressure but deformation occurs to some extent. And the stress induced by the maximum explosion overpressure should not exceed 90% of the yield strength of the weakest part. Logical flow chart for explosion containment is shown below Explosion Containment Multi-volume Single volume Can explosion be contained by knowing Pmax and plant design? Are the multiple volume is mechanically isolated Is Rapture of vessel acceptable? Use pressure shock resistant vessel Use pressure resistant vessel Consider basis of safety for design and operation Cost valid when compared to other safety techniques Suppression is a technique which identifies the starting point of explosion and extinguishes the growing fire. Normally suppressor is used whenever it is difficult to discharge the pressure and flame in a safe area. Normally it takes 40 90ms for an explosion to occur when the dust gets ignited. So now the explosion detector detects the pressure rise in the vessel and it is designed to set the alarm when it reaches the reference pressure rise and activates the suppressor so that it suppresses/extinguishes the growing fire ball inside the vessel. Suppressor can also be used in parallel with venting where sufficient venting area is not achieved. And also it is to noted that explosion detector should withstand to the vibration, shock and resistant against corrosion. Below figure shown is the normal working of suppressor in the vessel. Normally suppression can be used for a vessel volume up-to 1000m3. For vessel larger than 1000m3 explosion suppression can be used and the explosion suppressor must be within the vessel volume boundary. Fig 2b: Suppressor working If a vessel is without suppressor and dust explosion occurs in a enclosed vessel then the pressure rise grow and attains destructible level which is shown below in graph (line A). If a suppressor is installed and suppressor extinguished before the explosion then the maximum pressure rise will be reduced Pred within the maximum vessel design pressure, shown below in graph (line B). In order to achieve the above it also depends upon the suppressor location, suppressor discharge rate and also number of suppressor placed in the vessel. Graph 2a: Pressure rise with suppressor and without suppressor There are many types of suppressors available such as hemispherical suppressor, High rate discharge suppressor are used. Normally high rate discharge are most widely used because for their high discharge rate to suppress the fire. In hemispherical suppressor usually liquids i.e. water is used as suppressant and can store upto 5 litres. And the initial velocity of hemispherical suppressor is 200m.s-1 and the discharge time is 10 30 ms. For high rate discharge suppressor the suppressant used can be liquid or dry powder. It can suppressant discharge time is within 10 millisecond and suppressant stored upto 40kg. And the suppressant materials used in order to supress the fire must quench the combustion. And some of the commonly used suppressants are dry powder i.e. dry chemical and water. Flameless venting is done to vent the explosions without any risk of external flame. Flameless venting device consists of flame arrestor which quenches the flame that propagates outside from the vessel. The main principle is that the arrestor reduces the fuel from flame below the ignition temperature by energy dissipation in the flame arrestor. 3. Here in this bag filling facility, use of hazardous substance involved. Hence this operation must abide to control of substance hazardous to health Regulation 2002 (As Amended) (COSHH) to control the hazards to the human health. Here in this bag filling facility there is use of plastic powder which get filled and packed. In this plastic power has an additive known as Methylene dianiline. This plastic powder is a thermoplastic intended for use in injection of moulding machine. This methylene dianiline is a carcinogen which causes cancer when it is inhaled by the people engaged in bag filling operation. So it is necessary to conduct control of substance hazardous to health risk assessment. And to evaluate the allowable exposure limits and the necessary measure to be taken while handing the hazardous materials. Main steps to be followed to prevent the health hazards and to comply with COSHH are as follows i. Determine the risk ii. Control measure implementation iii. Control the exposure iv. Continual improvement and practice of the control measure implemented v. Monitoring the exposure level with the control measures vi. Providing health monitoring check up vii. Prepare Emergency plan and conduct emergency mock drill viii. Providing training and necessary information to the employees Substances or chemicals that are hazardous to personnel health will come under COSHH. Here methylene dianiline is used which is identified as a potential carcinogen and hence the operation should comply with COSHH to control the health hazards and improve the operation. Determine the hazard The first step is to identify the hazard whether the substance used in the process causes health hazard to employee engaged in work. Here it is identified that Methylene Dianiline is a potential carcinogen. So operators engaged for bag filling, sealing and engaged in cleaning activities are at risk if exposed. So first we need to find the possible exposure points. From analysing the operation involved in bag filling facility. The possible release/exposure points are identified below, i. filling arms in bag filling station building it vibrates to prevent clogging ii. Opening the valve fast will cause sudden release of pressure. iii. Bag sealing possible dust generation since the bag is left opened iv. Cleaning the spilled dust near filling area v. Pneumatic conveyor possible leak point will cause dust discharge Here it is identified that possibility of the substance route to affect operator health is through inhalation when released in air. And hazards of methylene dianiline and its chemical properties are taken from CHIP classification, Now CHIP regulation gradually replaced by European CLP. And the hazard classification is taken from European regulation EC No 1271/2008 on Classification labelling and Packing (CLP) from Table 3.2 part3 of Annexure I to directive 67/548/EEC Index No International Chemical Identification Ec No CAS no Classification Labelling Concentration Limit 612-051-00-1 4,4Methylenedianiline 202-974-4 101-77-9 Crac Cat 2;R 45 Mutta.Cat,3; R 68 T; R39/23/24/25 Xn; R48/20/21/22 R43 N; R51-53 T;N R:45-39/23/24/25-43-48/20/21/22-68-51/53 S:53-45-61 Table 3a Classification is taken from European regulation EC No 1271/2008 on Classification labelling and Packing (CLP) from Table 3.1 part3 of Annexure VI to directive 67/548/EEC Index No International Chemical Identification EC No CAS no Classification Labelling Hazardous Class and Category codes Hazardous Statement Codes Pictogram signal word code Hazardous Statement Codes Suppl. Hazardous Statement Codes 612-051-00-1 4,4Methylenedianiline 202-974-4 101-77-9 Carc 1B Muta 2 STOT SE 1 STOT RE 2 Skin sens 1 Aquatic Chronic 2 H350 H341 H370 ** H373 ** H317 H411 GHS08 GHS07 GHS09 Dgr H350 H341 H370 ** H373 ** H317 H411 Table 3b: Where R Risk phase and H Hazard , Classification of levels of danger i.e. harmful, toxic, very toxic as per CHIP regulation. Here MDA is classified as potential carcinogen R 45 Cancer causing substance. Deciding proper safe guarding measure Since here the plant is in designing stage so the possible release/exposure points, population exposed to the hazardous substance and route of entry are identified and necessary control measure are indentified below to implement from the designing stage. So COSHH essential uses out of the risk assessment information it chooses one of the methods for control measure shown below, Figure 3a: The factors used in identifying appropriate controls measure are in below figure, Figure 3b: So the following steps are followed in identifying adequate control measure as mentioned in COSHH essentials: Easy steps to control chemicals i. Group the hazards identified ii. Grouping the physical properties of the amount used iii. Asses the anticipated exposure iv. Now combine step 1 to 3 to form a generic assessment Grouping the hazard, hazards are classified between A to E by R-Phase given in CHIP and H-Phase given in CLP. Below the table shows the classification of hazard group. In the below table units, mg/m3 milligrams per cubic meter and ppm parts per million. From below table methylene dialine classified under group E dust. Table 3c: Now to determine the predictive exposure we must first classify the hazardous substance physical properties. Here in bag filling operation, hazardous substance is in dust form, since the plastic powders are granule will generate dust. So as per COSHH essential they have presented a table for identifying the determinants of the hazardous substance. That is the factor for deciding the physical properties for solid are dustiness and for the liquid is the volatility. And based upon the below shown table here methylene dianiline is identified as fine solid and light power and the corresponding determinant is identified as high. Table 3d: And after identifying the determinant and amount used as per COSHH essential has identified four band of exposure potential and the table is shown below, Table 3e: Here in bag filling and packing operation the main product is plastic powder which contains methylene dianiline as an additive. So the quantities used which assumed to be in tonnes, the main aim of this plant is packing plastic powder. And the exposure predictor band here it is identified as EP 4. sNow to decide which the control approach is adequate enough to control the situation of health hazard has to be identified from the range given which is used in COSHH essential. And table is shown below Table 3f: And based upon the above control approval table and exposure predictor table COSHH essential formed a table relating exposure predictor to control approach. And the table is shown below. Table 3g: In-order to choose the type of control measure recommended we have to relate the target airborne exposure to the exposure predictor band .Hence for this bag filling facility type-4 control is recommended because the concentration level of the dust is unknown. Sample COSHH Risk assessment Step 1 Step 2 Step 3 Step 4 What are the hazard What will harm and who? What are you doing Improvements needed Who When Check Breathing in dust from filling station Since the dust contains MDA might cause cancer and irritates the respiratory system Dust mask Get cab and filtered air supply Conveyor to silo, to filling station Nobody Dust Extraction Check for leaks weekly Bagging plastic powder Charge handed Storage and dispatch Forklift driver Dust mask Get cab and filtered air supply Cleaning the plastic powder dust spill Charge hand Brushing Vacuum hose to dust extraction Changing dust filter Charge hand Use of P3 respirator Contract out this work Also: Action Taken Action needed Examination Test COSHH Supervision Instruction and training Emergency Plan Health Surveillance Monitoring Review Date Recommendations Here to reduce the possible exposures to hazardous substance below are the following recommendations, i. Minimizing the generation of plastic dust such as designing conveying system in such a way to reduce the impact with hard surface to reduce the dust generation i.e. use of long sweep elbows. ii. Minimising the release of plastic dust such as keep silo in good conditions i.e. avoid crack, proper maintenance etc., maintain the transfer equipment in good seal condition to avoid leaks. iii. Plastic dust can be captured and contained. iv. Create awareness among the employee about the hazards associated in handling hazardous substance and use of MSDS. v. Regular health surveillance must be conducted to employee exposed to risk. vi. Use of proper respiratory PPEs while handling with plastic powder. As per COSHH essential it is identified suitable PPEs for the selected group hazard. Table is shown below and it is identified as Assigned protection factor 200. This APF is in reference with BS 4275 Table 3h 4. Project Description The new bag filling line and silo is being constructed for a plastic manufacturer which is located in congested area which means the silo is located in between the nearby structures and objects but the whole plant is located in plain and partly terrain area. This facility involves transfer of plastic powder from the plant to silo for storage so that it can used to store plastic powder prior to the bagging and distribution. Here in the silo there is possible release of dust into the atmosphere due to overpressure or overfilling. Since the dust generated inside the silo is vented to atmosphere so it must meet to the current environment legislation in order to avoid air pollution. From Silo the plastic powder is sent to bag filling station. The bag filling station comprises a building in which there are four bag filling stations. Hence an environmental impact aspect must be undertaken before the commencement stage . Plant Sketch Silo Air to bag f

Swot Analysis And Its Importance In Developing Marketing Essay

Swot Analysis And Its Importance In Developing Marketing Essay Faced with a constantly changing environment, each business unit needs to develop a marketing information system (MkIS) that is capable of tracking trends and developments within the marketplace. Each trend or development can then be categorized as an opportunity or a threat, and an assessment made of the feasibility and action needed if the organization is either to capitalize upon the opportunity or minimize the impact of the threat. Although SWOT analysis is one of the best-known and most frequently used tools within the strategic planning process, the quality of the outputs often suffer because of the relatively superficial manner in which it is conducted. There are several ways in which SWOT analyses can be made more rigorous, and therefore more strategically useful. STRENGTHS: Areas of (distinctive) competence that: Must always be looked at relative to the competition If managed properly, is the basis for competitive advantage Derive from the marketing asset base WEAKNESSES: Areas of relative disadvantage that: Indicate priorities for marketing improvement Highlight the areas and strategies that the planner should avoid THREATS: Trends within the environment with potentially negative impacts that: Increase the risks of a strategy Hinder the implementation of strategy Increase the resources required Reduce performance expectations OPPORTUNITIES: Environmental trends with positive outcomes that offer scope for higher levels of performance if pursued effectively: Highlight new areas for competitive advantage 2) SWOT ANALYSIS IS THEREFORE DESIGNED TO ACHIEVE TWO PRINCIPAL OBJECTIVES: 1) To separate meaningful data from that which is merely interesting 2) To discover what management must do to exploit its distinctive competencies within each of the market segments both now and in the longer term. However, in examining opportunities and threats, the reader needs to recognize that they can never be viewed as absolutes. What might appear at first sight to be an opportunity may not be so when examined against the organizations resources, its culture, the expectations of its stakeholders, the strategies available, or the feasibility of implementing the strategy. At the risk of oversimplification, however, the purpose of strategy formulation is to develop a strategy which will take advantage of the opportunities and overcome or circumvent the threats. For our purposes, an opportunity can be seen as any sector of the market in which the company would enjoy a competitive advantage. These opportunities can then be assessed according to their attractiveness and the organizations probability of success in this area; The probability of success is influenced by several factors, but most obviously by the extent to which the organizations strengths, and in particular its distinctive competences, match the key success requirements for operating effectively in the target market and exceed those of its competitors. Competence by itself is rarely sufficient in anything more than the short term since, given time, competitive forces will erode this competence. 2.1) IDENTIFYING STRENGTHS AND WEAKNESSES Our primary concern within this stage is with the ways in which organizations can most clearly identify their current position and the nature of their marketing capability. It is against the background of the picture that emerges from this analysis that the marketing planner should then be in a far better position to begin the process of deciding upon the detail of the organizations future direction and the ways in which strategy is to be formulated. The starting point in this process of strategic and marketing analysis involves a detailed marketing audit and review of marketing effectiveness. Together, the two techniques are designed to provide the strategist with a clear understanding of: à ¢Ã… ¾Ã‚ ¡ The organizations current market position à ¢Ã… ¾Ã‚ ¡ The nature of environmental opportunities and threats à ¢Ã… ¾Ã‚ ¡ The organizations ability to cope with the demands of this environment. The results of this analysis are then incorporated in a statement of Strengths, Weaknesses, Opportunities and Threats (SWOT), and subsequently a measure of capability. Although in many markets it is often a relatively simple process to identify a whole series of environmental opportunities, few organizations have the ability or the competences needed to capitalize upon more than a small number of these. Each business needs therefore to evaluate on a regular basis its strengths and weaknesses. Each factor is rated by management or an outside consultant according to whether it is a fundamental strength, a marginal strength, a neutral factor, a marginal weakness, or a fundamental weakness. By linking these ratings, a general picture of the organizations principal strengths and weaknesses emerges. Of course, not all of these factors are of equal importance either in an absolute sense or when it comes to succeeding with a specific business opportunity. Because of this, each factor should also be given a rating (high, medium or low) either for the business as a whole or for a particular marketing opportunity. Combining performance and importance levels in this way injects a greater sense of perspective to the analysis and leads to four possibilities emerging; in the form of a performance-importance matrix. Another way of looking at issues of performance and importance involves focusing specifically upon the organizations performance relative to the competition. On the basis of this sort of analysis it should be apparent that, even when a business has a major strength in a particular area, this strength does not invariably translate into a competitive advantage. There are several possible explanations for this, the two most prominent of which are that it may not be a competence that is of any real importance to customers, or that it is an area in which competitors are at least equally strong. It follows from this that, in order to benefit from the strength, it must be relatively greater than that of the competitor. Having identified the organizations weaknesses, the strategist needs to return to consider again the relative importance of these weaknesses. There is often little to be gained from overcoming all of the organizations weaknesses, since some are unimportant and the amount of effort needed to convert them to a strength would quite simply not be repaid. Equally, some strength is of little real strategic value and to use them in anything other than a peripheral way is likely to prove of little real value. Recognizing this, the marketing planner should focus upon those areas of opportunity in which the firm currently has major strengths or where, because of the size of the opportunity and the potential returns, it is likely to prove cost-effective in acquiring or developing new areas of strength. In order to make better use of the SWOT framework, Mr. Piercy proposes five guidelines: 1) Focus the SWOT upon a particular issue or element, such as a specific product market, a customer segment, a competitor, or the individual elements of the marketing mix. 2) Use the SWOT analysis as a mechanism for developing a shared vision for planning. This can be done by pooling ideas from a number of sources and achieving a team consensus about the future and the important issues. 3) The kind of corporate-level strategy pursued by the company 4) Business level strategy of the company and its nature. 5) Company Strategy and its control and structure for achieving that strategy 2.2)  [1]  SWOT ANALYSIS AND MACRO ENVIRONMENT FOR DECISION MAKERS Many changes from the macro environment have the potential to cripple even the best of strategies and must therefore be watched. Managers should note any changes in the environmental factors as conducive to innovation. Potential changes in exchange rates, especially unanticipated large ones, central bank policies that raise interest rates, and taxation laws, along with demographic and socio political changes, all have the potential to impact firm strategies. Managers should examine them carefully for potential threats and opportunities. In particular, they should examine the potential impact of changes in tax policies concerning the Internet. This analysis of a firms current performance, appraisal of its business model, appraisal of its competitors business models, analysis of industry attractiveness, assessment of its macro environment, projection of the evolution of the Internet, and a forecast of its environmental changes is sometimes called a strengths and weaknesses, opportuniti es, and threats (SWOT) analysis. After an analysis of where the firm is now, a manager may also decide not to pursue profits as previously planned but to hone the firms capabilities to fit another firms portfolio of capabilities so that it can be acquired by the other firm. On the other hand, a firm whose exit strategy had been to be acquired, with no intention of ever making profits, may decide that it now wants to become profitable after all. In all these cases, a firm has decided to move into new areas. It is now intent on doing certain things that it had not done before. If moving into these new areas requires entirely new capabilities, the objective to do so is sometimes referred to as a firms strategic intent. WAL-MART 3) COMPANY HISTORY AND ITS FOUNDERVISION 2Samuel Moore Walton, the billionaire boy scout of Bentonville, Arkansas, built an empire on a fervid belief in value, pioneered by ideas like empowerment, and revolutionized retailing in the process. Dead at 74 after a long fight with cancer, he did not invent the discount department store, although it hardly seems possible that he didnt. He grabbed hold of the leading edge of retailing in 1962 and never let go, creating a value-powered merchandising machine that seems certain to outlive his memory.. In 1994, the still-young company earned $2.3 billion on sales of $67 billion. A $1,650 investment in 100 Wal-Mart shares in 1970, when they began trading, is worth $3 million today. He taught American business that the vast amount of American people want value. He saw the future, and he helped make the future. According to a retail executive, while Walton was one of the great showmen of retailing, if he had been a television preacher hed have become Pope. As a manager he applied such concepts as a flat organization, empowerment, and gain-sharing long before any one gave them those names. In the 1950s, he shared information and profits with all employees. He ingested as much data as he could to get close to the customer and closer to the competition. He stressed flexibility and action over deliberation. Wal-Mart is ultimately a monument to consumers: it has saved them billions. Sam Walton truly believed that nothing happens until a customer walks into a store with a purpose, buys some thing, and walks out. His philosophy was simple: satisfy the customer. Operating nearly 2,000 stores in 47 states, Wal-Mart remains the leader in the discount store industry. In addition, with over 400 Sams Clubs, Wal-Mart is a major factor in the Warehouse Club industry. Combining general merchandise and groceries, Supercenters represent the companys fastest growing segment, with 65 to 70 stores planned in fiscal 1995 on a base of 68. Walton long ago wanted manufacturers to see themselves, wholesalers, retailers, and consumers as parts of a single customer-focused process rather than as participants in a series of transactions. He personally and permanently altered the relationship between manufacturers and retailers, which has historically been, to put it politely, antagonistic. About five years ago he asked Procter Gamble executives to view a focus group of Wal-Mart executives talking about their prickly relationship with the packaged-goods company. It was sobering. His strategy clearly was that we ought to be able to work together to lower the costs of both the manufacturer and the distributor and get lower costs for consumers. Walton got both sides to focus on distribution costs and how to cut them. Wal-Mart linked PG with its computers to allow automatic reordering, thus avoiding bulges in order cycles. With better coordination of buying, PG could plan more consistent manufacturing runs, rationalize distribution, and lower its costs, passing on some of the savings. This systematic approach is now in broad use throughout the industry. Walton has been described as a visionary, and he clearly was that. His vision was apparent in 1956 as a Ben Franklin variety store owner. To lure one of his first store managers, Bob Bogle, away from the state health depart ment, Walton showed him the books and offered to pay him 25 percent of the stores net profit in addition to salary. 4) STRATEGIC ANALYSIS OF WAL-MARTS SUCCESS-WAL-MARTS COMPETITIVE CAPABILITIES 4.1) Competitive Environmental Change Rivals are constantly changing their strategies and such changes, especially new game strategies, have to be watched very carefully. A firm is said to pursue a new game strategy if by performing value chain, value shop, or value configuration activities that differ from what the dominant logic of the industry dictates, or by performing the same activities differently than the logic dictates, the firm is able to offer superior customer value. Wal-Marts early strategies were new game strategies. It decided to move into small towns, saturate adjoining towns with stores, build distribution centers, and improve logistics, with an empowering culture and information technology to match. This allowed Wal-Mart to achieve high economies of scale and bargaining power over its suppliers. This in turn allowed the firm to offer its customers lower prices than its competitors. 3Low-cost operations as the result of a combination of high productivity, low over heads, low labour costs, better purchasing skills, a limited product range, or low-cost distribution. Amongst those to have achieved this are the low-cost supermarket chains. 4The global, or single brand, enables a product to adapt to new international opportunities. Travellers abroad, whether businessmen or tourists, are more likely to buy a brand they know and trust as it reduces the risk of the purchase. The greater the development of international media, the greater the opportunities for the single brand. The advent of Sky television and the increasing international coverage of satellite transmissions are examples of this widening reach. When a brand goes international, it can attract the interest of large retailers involved worldwide and successfully implemented by the like Wal-Mart to attract international customers. The global brand, having acquired a wider international presence and awareness, provides a lever for entering other markets. Be assumed to be: to maintain continued growth in the US and to extend domination internationally in targeted markets, including the Americas and Continental Europe. Its corporate objective is to achieve an annual growth above the average gained by the food retail industry in general, and above the average annual growth rate achieved by Wal-Mart over the last three years. An annual turnover growth rate of 5 per cent above in ¬Ã¢â‚¬Å¡ation with pro ¬Ã‚ ts of 7 per cent might be set. Additional objectives (or targets) might be to increase customer loyalty as measured by customer repeat shopping visits to Wal-Mart outlets. Wal-Marts international marketing plan would cover the basic framework outlined in Table 9.1. It should indicate the groups business mission and associated corporate objectives. Thus, the Wal-Mart business mission could be assumed to be: to maintain continued growth in the US and to extend domination internationally in targeted markets, including the Americas and Continental Europe. Its corporate objective is to achieve an annual growth above the average gained by the food retail industry in general, and above the average annual growth rate achieved by Wal-Mart over the last three years. An annual turnover growth rate of 5 per cent above in ¬Ã¢â‚¬Å¡ation with pro ¬Ã‚ ts of 7 per cent might be set. Additional objectives (or targets) might be to increase customer loyalty as measured by customer repeat shopping visits to Wal-Mart outlets. 4.2) SWOT ANALYSIS à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  [5]  Strengths This Company has reputation of value for your money, convenience and a wide range of production all in one store. This company is famous among the world over customer with respect to value the customers money and providing vides range of goods of different categories. This Company has increased its market share very sharply with in few years the years both domestically and through acquisition globally. For example, it purchased the UK based Company ASDA engaged in the business of retailing. The Wal-Mart has a very powerful strength in incorporating information technology in its business. This is very simple way in which the company operates its logistic operations efficiently in international market and also able to procure goods on timely basis. The Wal-Mart basic aim to improve its HRM department and hired the best people in their profession. Talent is key to Wal-Marts business, and its invests time and resources into the training and retention of its people. à ¢Ã¢â€š ¬Ã‚ ¢ Weaknesses This is the fact that company is weak in some area of human resource management where it runs on vast span of control. The company sold the products of many products sector like clothing, food, electronics, etc and there is no flexibility to focus on some sector of economy as its competitors do their business. The Company claimed that it operates on a global basis but this is the fact that it has a presence in few other countries. à ¢Ã¢â€š ¬Ã‚ ¢ Opportunities It has the opportunity to take over, merge with or from of organization who are operated on the world basis and focus on Europe and Asian Markets. The Stores are only in a few countries and opportunity exists to expand in large consumer markets India and China. New locations and stores types are mobbing from large super centres to local malls. Continued strategy for the opening of large super centers. à ¢Ã¢â€š ¬Ã‚ ¢ Threats AS this Company claimed that its brand name is No. 1 among the retailing business. On the other hand you are the target of competitors whether they are from local business market or from international market. As the company operate in international business market then there is a probability that the Company will face political and social problems in countries where this operate. Intense price competition in a threat. 5) CONCLUSION Completing a SWOT would have identified the threat as a focus on immigration and the possibility of lost crops due to un-harvested products. That threat turned to a weakness for those organizations that did not develop alternative strategies. For those who made the investments in increased mechanical harvesting, no business interruption occurred. For those who waited, it became a competitive disadvantage. Being able to forecast changes in the market and business will lead to insight regarding potential issues and opportunities to be faced in the future. The insights gained from engaging in this forecasting exercise can then be used to create plans of action to deal with the issues before they can have detrimental effects on the functioning of the business. Although SWOT analysis is a potentially useful input to the strategic planning process, in practice it often suffers from a number of weaknesses. Amongst the most common of these is that: à ¢Ã… ¾Ã‚ ¡ The planner fails to relate strengths and weaknesses to critical success factors à ¢Ã… ¾Ã‚ ¡ Strengths and weaknesses are seen in absolute terms rather than in relation to the competition à ¢Ã… ¾Ã‚ ¡ The elements of the analysis are insufficiently specific à ¢Ã… ¾Ã‚ ¡ Competitors capabilities are underestimated and/or misunderstood à ¢Ã… ¾Ã‚ ¡ The focus is upon marketing-specific issues rather than reflecting a broader company perspective à ¢Ã… ¾Ã‚ ¡ Emphasis is placed largely upon the hard or quantifiable elements and fails to take account of managerial attitudes, cultures, capabilities and competencies. SWOT analysis can also be made more effective by thinking: à ¢Ã… ¾Ã‚ ¡ To what extent has the relative importance of the various elements been identified? à ¢Ã… ¾Ã‚ ¡ To what extent have the implications of each of the elements been examined? à ¢Ã… ¾Ã‚ ¡ To what extent does the management team really recognize the significance of the elements? à ¢Ã… ¾Ã‚ ¡ To what extent have attempts been made in the past to manage the SWOT analysis outcomes proactively?

Leaders and Managers Essay -- Business Leading Managing Essays

Leaders and Managers A former advertising campaign for a beer company established the slogan, "Tastes great, less filling." The light beer was not only tasty, but it also didn’t fill you up, combining two good qualities into one product. Like the beer, you also need to demonstrate multiple abilities. To be successful in today’s industry, a combination of both leadership and management skills is required. Just like the beer that claimed to be both tasty and less filling, you need to be able to be both a leader and a manager in your organization. That sounds easy, but there is one problem; leadership and management are two separate skills. To understand the difference, we first need to define leadership and management. Leadership is changing for better results; it is challenging the status quo and looking at the long term. Management, on the other hand, is consistency for better results; it is maintaining the status quo and focusing on short-term results. Management is about completing a project on time and on budget. Leadership and management, therefore, seem to contradict each other. Leading Take a moment to name some leaders. You may think of people like Winston Churchill, George Washington, Robert E. Lee, Abraham Lincoln, Vince Lombardi, and Mother Theresa. Or, maybe the names of your bosses, teachers, or family members come to mind. But, would you think of your own name? Probably not. Usually, when we think of leaders, we consider larger-than-life historical figures, or important people who shaped our own lives, and we don’t include ourselves. Give yourself some credit. You may not be leading large armies or nations, but you are leading your organization, project, or crew. The members of these categories need the same leadership that the followers of Eisenhower needed. You can be a leader too. The real question is, how well do you lead? Take a look at the things leaders do with their time. Ultimately, the things those leaders do often revolve around "soft skills and solutions." These intangible things do not come naturally to many people in the construction industry. The critical few things that leaders do are set priorities, align people, and motivate and inspire them. These are skills that can be learned and taught. Setting priorities Priorities establish what is important. There are a number of ways an organization can... ...leader articulates the intended direction, plans must be put in place to provide concrete ways to move in that direction. Once people have been hired into an organization, the structure of which was defined by a manager, a leader must align those people with a vision. Finally, the leader must motivate and inspire people to overcome the challenges that management processes of controlling and measuring have uncovered. Mandate for the future The business person of the new millenium must be better than the business person of the 20th century. The competitive environment has changed. The harsh reality is that customers and clients are more demanding, there is no labor waiting on the bench, and margins are thin. However, the person who can balance the seemingly contradictory skills of management and leadership is poised to step into positions of increased responsibility and impact and capitalize on these new market conditions. These same people and their organizations will then reap the rewards of being market leaders. These rewards are numerous, but better margins through a highly motivated workforce are a good start. The ultimate rewards are for you, the leader, to determine.

The Blue Hotel Essay -- essays research papers

Stephen Crane is a well-known author of variety of short stories. He was born in Newark, New Jersey, the son of a Methodist minister. After schooling at Lafayette College and Syracuse University, he worked in New York as a freelance journalist. His short stories and experimental poetry, also, anticipate the ironic realism of the decades ahead. In his brief and energetic life, he published fourteen books while acting out, in his personal adventures, the legend of the writer as soldier of fortune (741-743). Among one of his works include "The Blue Hotel." The novel the "Blue Hotel" is a novel themed with death. The moment that the Swede arrives at the "Blue Hotel" it is somehow, in The Swedes mind, transformed into a wild west hotel, by the many dime novels he has read, which made him even more uneasy about staying at the hotel. In one of the initial scenes this fear is evident "The Swede answered him swiftly and eagerly: ‘Th ese men are going to kill me.’†¦. ‘I know I won’t get out of here alive’"(771). The Swede’s fear of dying had made him want to leave the hotel, but Pat Scull, the owner of the Blue Hotel, attempted to get him to stay by showing around the hotel and showing him pictures of his family. Scully shows the Swede some pictures of his children "That’s the pitcher of my of my little girl that died. Her name was Carrie. She had the purtiest hair you ever saw! I was that fond of her, she-&qu...

How Community based schools work :: essays papers

How Community based schools work Community schools are partnerships between public and private organizations. The school becomes a hub for the community. These schools not only teach students but also provide access to services families needs. â€Å"It’s integration of academics and services leads to improved student learning, stronger families and healthier communities† (Blank, Heifets, Shah, & Nissani, 2004, p. 155). Community based schools use partnerships to build community consensus and carryout programs that would normally not be available to the community. For example, community schools provide a clothing closet, emergency food, counseling, and limited health care for families (Blank et al., 2004). In contrast, public schools work towards educating students, provide services such as school lunch programs, access to a school nurse and special education programs. To illustrate the differences between Community Based Schools and Public Schools, I will use St Paul, Minnesota and Harford County, Maryland as an example. Saint Paul, Minnesota currently has three community base schools. In 2001, the total student enrollment in St. Paul, Minnesota was 45,011 (The Minneapolis Foundation, 2005). The demographic break down is as follows. St. Paul, Minnesota is as follows: 901 American Indian/Alaskan Native, 13,953 Asian/Pacific Islander, 10,802 African American, 14,854 Caucasian, and 4,501 Hispanic. Note: the Minneapolis Foundation cited demographics as a percentage. These percentages were converted to whole numbers for comparison purpose. There were 40,200 pupils enrollment in Harford County public schools for 2004 (Maryland Report Card, Harford County 2004). The demographic breakdown in Harford County public schools is as follows: 215 American Indian/Alaskan Native, 925 Asian/Pacific Islander, 6,571 African American, 31,402 Caucasian and 1,087 Hispanic (Maryland Report Card, Harford County 2004). Note: since schools rarely give individual demographic numbers, county public school demographics were used. While the fiscal years are different, the student population is comparable in size. â€Å"The demographic population of community schools are much the same as public schools since community schools are enhanced public schools and do not turn any students away based on ability† (Official, Coalition for Community schools, personal communication, April 26, 2005). Community schools are funded in several ways. Many community schools receive grants from philanthropic organization such as Carnegie Corp., Charles Stewart Mott foundation, and Knowledge Works to name a few. Additional funding is provided by the Department of Education. On average, the department gives schools $250,000 in funds to support the No Child Left behind (NCLB) act.

Gandhian Model of Development

Gandhian model of development was emphasized by the Janata Party. The model emphasized the rapid development of agriculture and small industries. Village and small industries were emphasized from the point of view of production as well as employment. The model necessitated the following changes in the pattern of planning : (i) Employment-oriented planning to replace production-oriented planning : Nehru model by over-empathizing a capital-intensive pattern of development failed to generate enough employment. But unemployment and under-employment are at the root of the problems of poverty and inequality.There is a strong need to demarcate areas with high employment potential and investment should be directed in such areas so that the pattern of investment becomes employment-orated and the economy increases its absorptive capacity of labour. (ii) Emphasis on development of agriculture as a means of enlarging employment : Char an Singh, an ardent advocate of the Gandhian model brought ou t the hard reality that while in India only 39 workers were employed per 100 acres in 1971, in Japan, South Korea and Egypt, the number of workers employed per 100 acres ranged between 87 and 71.In case, intensive cultivation is done, India can enlarge employment by 50 to 60 million in agriculture alone. It is, therefore, necessary that agricultural development be taken as the foundation of the development process. The experience of the development in the states of Punjab and Haryana also corroborates the view that these states were able to achieve high growth rates via agricultural development and thus bring about a sharp reduction of population below the poverty lien as well as unemployment. (iii) Emphasis on small industries as against large industries :The Gandhian model emphasised that â€Å"no medium or large-scale enterprise shall be allowed to come into existence in future which will produce goods or services that cottage or small-scale enterprises can produce. † The main aim of following this path was to enlarge employment, have a decentralsied pattern of production which would ensure reduction in regional disparities in income and wealth. (iv) Heavy and basic industries to be developed by the public sector : The Gandhian model did recognise the need for the development of heavy and basic industries and assigned this role for the public sector.Gandhian model intended to tackle the problem of distribution of income at the production end and not at the level of consumption of fiscal measures. It did emphasize employment as the principal means of providing national minimum and removal of poverty . Rao-Man Mohan Model of Development Rao-Man Mohan Model of Development was introduced in 1991. It emphasised privatisation and globalisation of the economy. 1) Firstly, areas hitherto reserved fro the public sector were to be opened to the private sector.Although the government failed to transfer the ownership of public sector undertakings to the private sector in view of the strong opposition by the workers and left parities, it did liberate the economy and opened areas of heavy industry and economic infrastructure to the private sector – both domestic and foreign. 2)Secondly, the government abolished licensing in all industries except a small list of 10 industries. In other words, it removed bureaucratic shackles on investment. 3)Thirdly, it free the MRTP companies from the ceiling on assets.This implied that even big business, was allowed to invest without any ceiling being prescribed by the Monopoly and Restrictive Trade Practices (MRTP) Commission. Obviously, considerations of growth dominates more with the government than those of monopoly control. 4)Fourthly, foreign direct investment was facilitated. Automatic approvals for direct foreign investment upto 51 per cent in high priority areas were granted. Government was even prepared to consider proposals involving more than 51 per cent equity on a case-by-case basis. )F ifthly, performance of the public sector undertakings was to be improved by granting them greater autonomy. For this the Memorandum of Understanding (MOU) was devised and PSUs managements and boards were made more professional. 6)Lastly, to globalise the economy the government followed a policy of reducing import barriers and also one of encouraging export promotion. Such a course would facilitate the free flow of foreign capital and technology and thus help to modernise our economy.Rao-Manmohan Model of development has also been the subject of criticism. The main points of criticism are : i) The model was by passed agriculture and agro-based industries which are the major sources of employment generation. (ii) The model has a very narrow focus since it emphasises the corporate sector growth which accounts for only 10 per cent of GDP. 1. (iii) Although in the Industrial Policy of 1991, Multinational Corporation (MNCs) were to be permitted in high priority areas, the government has b een indiscriminately permitting them even in consumer goods industries. Need it be emphasised that MNCs follow a highly capital intensive pattern of production and have thus restricted the growth of employment. iv) MNCs after entry in various joint venture raise their equity to 51 per cent level or even more and thus push out the Indian partners.This has led to the Indian industry asking for protection against the onslaught of multinationals. MNCs after entry in various joint ventures raise their equity to 51 per cent level or even more and thus push out the Indian partner. This has led to the Indian industry asking for protection against the onslaught of multinationals. To sum up, Rao-Manmohan model has succeeded on growth by raising GDP growth rate to more than 6 per cent level, but it has failed on equity, employment and poverty removal.

Analysis Paper

Justice Waite Professor Cherry Eng 111 Analysis Final Draft Can squirrels really plot? Have you ever been driving down the road and have something bad happen to you that you have to slam on the breaks? If you have, then maybe you can relate to the following commercial. Even if you have never had this happen to you, you still might be able to relate to it. The basic idea of the commercial is that no matter what happens in life, that you should always be prepared for what to do next. GEICO is not just car insurance, but they can be your friend.First of all I would like to start of this essay by telling you what my commercial is about. The commercial that I chose to write my paper on was a GEICO commercial. There are lots of commercials out there for car insurance, but I think this one is the best. When we first see this commercial on the television, they start it off by showing you a squirrel sitting on a tree stump. This stump is by the side of the road near the woods. The squirrel is also eating a nut, while we hear the birds chirping. About half way into the commercial, the squirrel jumps down from the stump and tries to cross the road.As the squirrel crosses the road, he sees a station wagon coming down the road. He than stops in front of the car and just stands there and waits for the car to hit him. Instead of the car hitting him, it swerves off the side of the road. As we hear crashing sounds from the car, another squirrel comes onto the road next to the other squirrel. As the car is crashing the two squirrels start pounding their fists together as if he made the car crash on purpose. Then the narrator says â€Å"Accidents can happen anytime. That’s why GEICO is here 24 hours a day, every day. By looking closer at what this commercial is really saying, then we can understand it better. Because this commercial was on the USA channel, during the new episode of White Collar it can help us better to figure out who GEICO is really trying to target with it. Seeing as how all Americans watch the USA channel, it is best to assume that GEICO is trying to target people in their late twenties and above. We can assume this because a majority of American families watch this channel. By looking closer at what this commercial is really saying than we can understand it better.Because this commercial was on the USA channel, during the new episode of White Collar it can help us. By putting this commercial on during a well watched television series is a great way to promote a product. This commercial is also very funny to some people. By making it this way, GEICO hopes to attract people with great personalities, and that are rather funny to be around. Comedy is always a great way to promote a product. Because GEICO references that these two squirrels are buddies, they make this commercial very entertaining to watch.Everyone knows that squirrels run across the road into traffic all the time, that is why this commercial is so great to watch. GEIC O makes it seem like all that squirrels do all day is plot how to get cars into accidents. Even though what they really do is try to gather nuts all summer for winter time. Then GEICO makes it seem like once they actually achieve this scheme of making the cars go off the road, that they are happy and pound it with each other. This makes it fell like when two young kids are playing together.If they are both boys, then we can definitely assume that they are up to no good and trying to plot to do something very bad. When they achieve what they are up to, then they both are happy and pound each others fists. Even though we all know that squirrels cant really plot with each other, the idea of it just makes it simply funny and easier to sell car insurance. I've already told you what I think this essay is about, and who the targeted audience is, so now it's time to talk about the overall idea of this commercial.In my opinion the overall idea of this commercial is that, no matter where you are or what happens, you should always be prepared for the unexpected. You could be driving down the road just like the guy was in this commercial, and have the same thing happen to you. If you are not prepared though, something bad could very well happen to you. Like going off the side of the road (in this guys case) and crashing your car. If you don’t have car insurance in this case, then you are going to be screwed.Or take for example something else like, you are on your way home for work after a long night and your house is on fire. What do you do in this case? You can't run inside of this flaming building and expect to get all of your things back. That is why you need to always be prepared and ready in case anything like this would ever happen, like having home owners insurance. Not everything though in life is always about insurance. It is just better to prepared for the unexpected than be screwed when it happens.In conclusion, car insurance is not just another thing th at you need to buy just because it is the law. Car insurance can be helpful in the most unexpected situation that will ever happen. GEICO tries to tell us this by basically using a metaphor. That they can be your friend when you need them the most. Just like a real life friend, but they use squirrels and a station wagon to get this point across. I hope by the time that you read this last sentence that you will understand this commercial better now. The way that I do, maybe you might even laugh a little bit like I did.